Émile Coué (born in Troyes, France, 26 February 1857; died 2 July 1926 in Nancy, France) was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement, based on autosuggestion or self-hypnosis. He has been called the Father of Applied Conditioning.

In 1913 he founded the Lorraine Society of Applied Psychology. His book Self-Mastery Through Conscious Autosuggestion caused a sensation when it was published in England and the United States, in 1920 and 1922, respectively.

Coué introduced a new method, the self-starting of conscious autosuggestion. He proposed that to flow a autosuggestion from our mind we have to feed it first. By repeating the wording as self-suggestion to the subconscious mind, we can condition the mind, and then conditioned mind will back it as an autogenic command when we need it.

His familiar mantra, "Day by day, in every way, I am getting better and better," (Tous les jours à tous points de vue je vais de mieux en mieux) became itself as Couéism, or the Coué method. The method depended in part on routine repetition of the formula.

Coué was born of old noble Breton stock.

References

• Émile Coué, LA MAÎTRISE DE SOI-MÊME PAR L'AUTOSUGGESTION CONSCIENTE (Autrefois: DE LA SUGGESTION ET DE SES APPLICATIONS), Société Lorraine de psychologie appliquée (1922)

External link

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