24p is a video format which runs twenty-four progressive frames per second. A progressive frame, unlike an interlaced frame displays the entire frame rather than just the even or odd lines which give a video recording a more movie-like look.

24p is used in non-linear editing systems such as Avid to create a frame for frame correlation between film and digitized video.

Increasingly, 24p is used to acquire video. The most popular use of this has been with HDTV and digital cinema. Many filmmakers are now using 24p digital cameras. The format is cheaper to shoot on than film, and can later be blown up to film for distribution to theaters.

24p storage options include PsF, 3:2 Pulldown, advanced pulldown , and 24-over-60 .