Ambridge is a fictional village and the setting for most of the action in the UK cult radio programme, The Archers which has just celebrated 50 years. Ambridge is located on the banks of the (fictional) River Am , in the (fictional) county of Borsetshire, which is located somewhere in the English south Midlands. In the same way Cambridge is on the River Cam (though Cambridge is pronounced Camebridge, Ambridge is pronounced Ammbridge). Publicity photographs for the programme occasionally use real locations, frequently in Worcestershire, as the studio that produces the series is located nearby in Birmingham – the local pub "The Bull" is modelled on a public house in the Worcestershire village of Inkberrow , and photos showing the "Bull" are actually of the Inkberrow pub.