In rhetoric, anaphora (from the Greek anaphérō, «I repeat») is the repetition of the same word or group of words at the beginning of several consecutive sentences or verses to underline an image or a concept.

Mad world! Mad kings! Mad composition!

— (William Shakespeare, [[King John], II, i)

We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender.

— (Winston Churchill)

In Christian liturgy, the anaphora is the part of the Liturgy or Mass having to do specifically with the Eucharist, as compared to scripture readings, etc.

See also Anaphora (linguistics).