For the mathematical concept please see Axiom of choice

Choice is that mental process of thinking involved with the process of judging the merits of multiple options and selecting one for action. Simple examples can be to choose to be good or wicked in personal behaviour, or to select a route to make a journey across a country.

Choice can also be in selecting the words to use in an article or, as wisdom, in demonstrating that ability to select a strategy which will gain approval in a long-term examination by many people.

An example of the power of choice can be found in the Mansion of Many Apartments by the poet John Keats.

Choice is also a magazine.

There is a political movement which favors the legalization of abortion in the United States and United Kingdom which calls itself Pro-Choice.