Coke la Rock is an American old school rapper who got his start as the MC for DJ Kool Herc, a Jamaican immigrant. Herc, widely regarded as the inventor of hip hop, brought with him from Jamaica elements of early dub music, among them toasting, or swift, rhythmic speech over a regular beat. Coke La Rock (and fellow MC Clark Kent ) began doing the same sort of swift, rhythmic speech over the funk, disco and soul tracks that Herc (a DJ) played. By the mid-1970s, La Rock had become known as one of the most prominent MCs on the New York City scene.