Jack Trout is an owner of Trout & Partners consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
Bibliography
- Jack Trout
- Jack Trout on Strategy — New York. McGraw-Hill. March 2004.
- A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. Nov 2002.
- Big Brands. Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.
- Jack Trout with Steve Rivkin
- Differentiate or Die — New York. John Wiley & Sons. 2000.
- The New Positioning — New York. McGraw-Hill. 1996.
- The Power of Simplicity — New York. McGraw-Hill. Nov. 1998.
- Jack Trout with Al Ries
- Positioning: The Battle for Your Mind — New York. McGraw-Hill. 1981.
- Marketing Warfare — New York. McGraw-Hill. 1986.
- Bottom-Up Marketing — New York. McGraw-Hill. 1989.
- The 22 Immutable Laws of Marketing — New York. Harper Collins. 1993.
External links
Last updated: 10-11-2005 11:44:57
