The term massurrealism was coined by artist James Seehafer in 1992 and is sometimes referred to as a post-modernist movement but is more properly identified as an artistic tendency. Massurrealism claims to be a stage in the evolution of surrealism with technology and mass–media as the catalyst, but this position has been criticized by surrealists, some of whom have stated in rejoinder that surrealism is not an artistic movement. There has been increased interest recently in massurrealism among new media artists. In 2004 a book of critical essays detailing various aspects of this movement entitled "Massurrealism: A Dossier" was released by Novus Haus.[1]

Starting as a grassroots art style, it began to generate interest first in the New York Area, before spreading to Los Angeles and beyond U.S. borders to Mexico, Russia and Europe.

Massurrealism also is influenced by mass–media communications, where examples of surrealist–influenced imagery are present: print media, movies and music videos.

The ideology behind Massurrealism is more oriented towards the writings and theories of Marshall McLuhan, Jean Baudrillard and Cecil Touchon than on Freud or Breton.

James Seehafer, Salvatore Lodico, F. Michael Morris, Bayardo Carrillo, Jr, Marketta Leino, Ginnie Gardiner, Domenic Ali, Caplyn Dor, Alex Filipchenko, Peter Steinlechner and Cecil Touchon are representative massurealist artists.