Maxim is an international men's magazine that is prominent for depicting popular actresses, singers, and other female celebrities in sexually alluring poses, usually wearing lingerie or other brief attire. The U.S. version of the magazine, unlike the European versions, does not feature frontal nudity. There is some controversy as to whether or not this should be classified as pornography.
In the USA, Wal-Mart has decided not to carry the magazine, but has not specified its reasons. It has been widely speculated in the media that Wal-Mart's intent was to appear attractive to family customers (who would typically find a magazine like Maxim offensive), and/or that the Walton family (the owners of Wal-Mart) found the magazine offensive.
Other regular features of the magazine are short articles on subjects such as sports, movies, television, video games, cars, crime, and drinking -- subjects considered to be of interest to the magazine's primary audience of young (18-35 year old) males. Every issue also features extensive reviews and endorsements of new products in these fields.
Maxim has a number of subsidiaries and competitors; the most notable of these are Stuff and FHM.
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Last updated: 07-30-2005 17:10:47
