Otara is a suburb of Manukau city, one of the cities which make up the Auckland conurbation in the North Island of New Zealand. It is sited close to the head of the Tamaki River, actually an arm of the Hauraki Gulf which extends south towards the Manukau Harbour.

Otara is surrounded by the suburbs of Otahuhu, Middlemore , Papatoetoe, Flat Bush, and East Tamaki, 18 kilometres to the southeast of Auckland city centre. The suburb is unusual for its proportion of Pacific Island residents, who make up more than half of its population, and its exceptially low number of European residents.

The suburb achieved a mild degree of worldwide fame with the one-off hit single How Bizarre, by hip-hop artists OMC. "OMC" stands for "Otara Millionaires' Club" - a tongue-in-cheek reference to the low socio-economic status of much of the suburb, Otara being one of the poorest parts of the Auckland region.