Paul Rand (born Peretz Rosenbaum, August 15, 1914 - November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand's education included the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style .

Some of his more famous logos includes the following:

ABC

Cummins Engine

IBM

UPS

Yale

Westinghouse

NeXT

Enron

External links

• Discussion on the replacement of Rand's UPS logo.
• Rochester Institute of Technology Design's biography page of Paul Rand
• Web section devoted Paul Rand's visit to the MIT Media Laboratory in 1996