Roger Rabbit is a fictional cartoon rabbit. The character first appeared in the book Who Censored Roger Rabbit? by Gary K. Wolf , which was loosely adapted into the film Who Framed Roger Rabbit; both stories center around a world in which animated films are produced by filming actual living cartoon characters, or "toons," who coexist with the human world in 1940s Los Angeles.

Roger also starred in a comic book series from April 1990 to September 1991 and a spin-off series called Roger Rabbit's Toontown, published June-October 1991, which featured Roger in the first story and supporting characters like Jessica Rabbit (Roger's voluptuous human toon wife), Baby Herman (his irascible co-star in Maroon Cartoons), Benny the Cab (Roger's taxicab friend), and the weasels (Roger's enemies) from June to October 1991.