Snap, Crackle and Pop are the cartoon mascots of Kellogg's breakfast cereal Rice Krispies. The three Gnome characters were originally designed by illustrator (Vernon Grant) (Died in 1990, at the age of 88) and made their debut in 1928. The names of the elves are derived from the Snap! Crackle! Pop! sounds emitted from the cereal when milk is poured onto it. Opinion varies concerning Crackle's occupation, but Snap is always portrayed as a baker and Pop as a soldier.

The Gnomes' large ears and noses have been softened and downsized over the years. With the introduction of television, the Snap! Crackle! Pop! campaign initially targeted such children's shows as The Howdy Doody Show. The voices of the original elves were provided by Daws Butler, Paul Winchell and Don Messick, and in more recent days by Chris Evans and Keith Chegwin, as well as Chad Doreck .