The Sterling motor car was a US brand produced by the Rover company of the UK. It was sold from 1987 to 1991. During this period Rover was in collaboration with Honda of Japan.
The Sterling was a derivative of the Rover 800-series and was developed exclusively for the American market.
The model was unpopular due to its alleged poor build quality and feeble performance (compared to other US cars) and was discontinued in 1991, although it remained popular in Europe, and was kept in production until 1998, when it was replaced by the Rover 75.
US sales hit a high of nearly 15,000 cars in 1988 but fell to less than 2,000 for in 1991.
Still seen on the U.S roads these vehicles (unlike most "orphan" vehicles) remain maintainable as they are mechanically almost identical to the equivalent Honda model.
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Last updated: 08-02-2005 03:54:50
