Strike It Lucky was a popular British game show of the 1980s, emceeed by the zany British comedian, Michael Barrymore. In its formative years, it became well known for the outlandish and often highly eccentric contestants it featured. In 1987 it was the fifth most watched programme on UK television. Produced by Thames Television for ITV1.

In its later years it aired under the title Strike it Rich ; this being the title of the popular American game show on which it was based. Apparently, the reason for this was, that by this time, the show had changed its production company, and the original producers held an exclusive copyright to the name Strike It Lucky, forcing the show to change to the American title.