VOCM (referred to by its broadcasters as "Voice of the Common Man") is the callsign of two radio stations, one AM and one FM, in St. John's, Newfoundland and Labrador, Canada. The FM station officially retains the callsign VOCM, but is much more commonly known by the on-air brand name K-Rock 97.5, while the AM station remains more closely identified with the VOCM calls.
VOCM's AM station first went on the air in 1936.
In addition to hourly news reports and quickie features (such as Would You Believe?), VOCM airs shows like Open Line and Night Line (both live phone-in shows), and the Saturday Night Cabin Party, which is completely devoted to classic country music from the 1950s right up to the 1980s.
The VOCM stations are owned by Newcap Broadcasting, which also owns radio stations across Canada. Both stations also have rebroadcast transmitters in several smaller Newfoundland communities.
VOCM's two stations are among just four broadcast radio stations in Canada whose call letters do not begin with C. The other two, VOAR and VOWR, also broadcast in St. John's. All three stations first aired before Newfoundland joined Canadian Confederation in 1949. The ITU prefix VO was originally assigned to Newfoundland and remains in use by radioamateurs.
Individual stations in the VOCM group now serving other Newfoundland communities have C callsigns.
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